E-Commerce and Information Technology in Hospitality and Tourism

First Edition
Author: Zongqing Zhou, Ph.D.
ISBN #: 0766841405
©2004   Publish Date: 07/15/2003
Binding: PB
Pages: 224
Publisher: Cengage Learning

Price: $99.95

Product Benefits:

• key words and terms, learning objectives and case studies promote understanding
• discussion of software and hardware needs for e-marketing and e-commerce illustrate practical usage
• concepts presented in a manner that promotes improved customer service and marketing
• the latest resources and Web sites provide opportunities for further exploration
• business-to-business and business-to-consumer marketing and e-commerce models prepare the reader for practical application

Table of Contents:

Chapter 1: The Internet and the World of Hospitality and Tourism.
Chapter 2: The Internet Revolution: Brief History and Basics.
Chapter 3: The Internet as a Means of Communication.
Chapter 4: The Internet as a Means of Commerce.
Chapter 5: The Internet as a Means for Information Distribution.
Chapter 6: The Internet as a Means for Travel and Hospitality Research.
Chapter 7: The Internet as a Means for Marketing.
Chapter 8: The Impact of the Internet on Travel and Hospitality Industry.
Chapter 9: A Special Case Study: The Future of the Travel Agents.
Chapter 10: Competitive Advantage or Necessity: The Travel and Hospitality Industry in the 21st Century.

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