Industry Perspectives feature real world professionals who reinforce the theoretical content
introduces the concept of the sales triangle to teach readers how to sell
real-world glossary provides a comprehensive, easy-to-use resource that explains the concepts readers need to know to understand the hotel industry
Table of Contents:
Chapter 1:The Foundation of Hotel Sales. Chapter 2: Hotel Marketing Concepts. Chapter 3: The Hospitality Sales Process. Chapter 4: The Hotel Sales Triangle and Action Triangles. Chapter 5: Sales Operations. Glossary. Index.