Description: What do designers need to know about typography? The answer can be found in this richly illustrated book that examines the varied uses of type in contemporary visual communications.
Exploring Typography takes a concise but thorough approach to introducing and examining the principles of typography. Coverage begins with a brief history of type and a survey of how type is classified. Readers then learn about the physical components of letters and the rules of legibility, readability, and style. Subsequent chapters survey the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Finally, the author examines contemporary challenges in type while introducing terminology and concepts relevant to designing with type in a digital environment. Product Benefits: - Coverage looks at how choices in type can affect a reader's ability to "receive" information.
- Illustrative examples, imagery, and charts support each idea and bring clarity to typographic concepts.
- Simple and concise explanations based on the practical concerns of working designers' help readers organize the information and make important connections.
- Study questions, exercises, and assignments enable readers to sharpen their skills and put key principles to work as they design their own visual projects.
Table of Contents: Type Throughout History.Classifying Type - Type Families.Typographic Lingo - The Anatomy of Letters.Legibility, Readability and Style.Emphasizing Type Creatively.Designing Effective Layouts.What is a grid and why should I use one?Designing Type.Type in a Digital Environment. |
