Design Fundamentals for New Media

First Edition
Author: James Bennett
ISBN #: 1401837794
©2005   Publish Date: 07/22/2004
Binding: PB
Pages: 288
Publisher: Cengage Learning

Price: $138.95

Description:

While design principles remain the same whatever the medium, digital technology can shape their application in a profound way. In this unique and timely book, design educator James Bennett introduces and examines the fundamental elements of design from the perspective of a generation of designers raised on "new media." Foundational design concepts are explored in full-page spreads that integrate text and artwork to illustrate contemporary approaches to designing for digital media. Combining timeless principles with leading-edge technology in a smart full-color package, Design Fundamentals for New Media opens the door to a rich and rewarding way of exploring modern design techniques.

Product Benefits:

• Richly illustrated text clearly explains the concepts that are vital to designing with new media- and shows them at work
• A "Special Issues" feature highlights areas of concern for new media designers, especially when the conventions of traditional design differ from those in new media
• Interviews and behind-the-scenes stories in the "A Designer?s Tale" feature reveal the practical side of new media design
• The concepts illustrated in the book make it a valuable resource for designers searching for inspirational ideas and practical advice

Table of Contents:

Being a New Media Designer.The Design Process.Space.Line.Shape.Value.Texture.Color.Using Color.Composition and Layout.Balance.Perspective.Repetition and Rhythm.Association.Abstraction.Style.Emphasis.Type.Time.Interactivity.Importing Media.

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