Cruising, A Guide to the Cruise Line Industry

Second Edition
Author: Marc Mancini
ISBN #: 140184006X
©2004   Publish Date: 08/22/2003
Binding: PB
Pages: 236
Publisher: Cengage Learning

Price: $250.95

Product Benefits:

• Updated cruise line profiles and statistics keep the student current on the state of the industry
• This comprehensive textbook and workbook combine learning content and study applications in one publication
• Sample sales activities allow students to apply the knowledge they gain to actual scenarios
• Numerous instructional strategies make the content easier to retain
• Cruise line profiles help students understand each line's "personality"
• CLIA's support of this text makes it directly applicable to CLIA certification
• A teacher's manual gives the instructor additional teaching tools

Table of Contents:

Chapter 1: Introduction.
Chapter 2: Who Cruises—And Why.
Chapter 3: The Anatomy of a Cruise Ship.
Chapter 4: The Cruise Experience.
Chapter 5: Whos Who in Cruising.
Chapter 6: The Pre-, Post- and Off-Ship Cruise Experience.
Chapter 7: The Geography of Cruising.
Chapter 8: Profiling the Lines.
Chapter 9: Selling Cruises.
Chapter 10: Cruise Marketing, Groups and Incentives. Appendix A: Key Addresses: CLIA Member Cruise Lines. Appendix B: Key Addresses: Associations. Appendix C: Bibliography. Glossary. Index.

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