Description: In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success.
This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications-brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others-while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide. Table of Contents: TABLE OF CONTENTS
Foreword
Introduction: Historical Overview
Preface
PART I Strategy
Chapter 1. What is branding?
Chapter 2. The Branding Process
PART II IDEAS
Chapter 3. Formulating Relevant Branding Ideas
Chapter 4. Brand Constructs: Strategic Advantages
Part III DESIGN
Chapter 5. On Designing
Chapter 6. Designing Visual Language Elements of the Brand Identity
Chapter 7. Designing Brand Identity Applications: Identification graphics
Chapter 8. Designing Brand Identity Applications: Advertising and Promotional Design
Part IV More Case Studies |
