Ch. 1 Paula Scher " The Citibank Logo and Global Branding Ch. 2 Alan Chan " Intuitive Design and Culture Ch. 3 Mi Qiu " Urban, Environmental and Architectural Design Ch. 4 Kyle Cooper " Graphics In Motion Ch. 5 Stefan Sagmeister " Graphic Design Ch. 6 Patrick Robinson " Fashion Design Ch. 7 Deborah Sussman " The Anthropology of Environmental Graphics Ch. 8 Ernest Lubinacci " New Age Advertising Ch. 9 Steven Holl " Architectural Design Ch. 10 Karim Rashid " Industrial Design