Product Benefits: - Newly updated projects reflect typical design applications and include the creation of reports, business cards, company newsletters, banners, flyers, and more.
- Before-and-after page design comparisons show how to correct design flaws and offer valuable insight into why some type combinations work better than others.
- An easy-to-absorb, get-acquainted-with-design-principles approach helps readers make the important transition to thinking about pages from a designer's point of view.
- Exercises at the end of each chapter challenge the reader's growing design knowledge and encourage a deeper understanding of design concepts for those embarking on a study of design.
Table of Contents: Part 1: Design and Layout Basics
Chapter 1: Before You Begin to Design
Chapter 2: Emphasis
Chapter 3: Contrast
Chapter 4: Balance
Chapter 5: Alignment
Chapter 6: Repetition
Chapter 7: Flow
Chapter 8: Images
Chapter 9: Color
Part 2: Typography Basics
Chapter 10: Overview of Technical Terms
Chapter 11: A Few Simple Type Rules
Part 3: Projects and Resources
Chapter 12: Focus On . . .
Chapter 13: Tools and Resources
Glossary
Index |
