Chapter 1: Analyzing the Market Chapter 2: Getting Down to Business Chapter 3: Purchasing a Day Spa Chapter 4: Architecture and Design Chapter 5: Choosing Products and Equipment Chapter 6: Techno- Savvy or Utilizing Technology Chapter 7: Marketing Strategies Chapter 8: Developing Marketing Materials Chapter 9: Sales and Services Chapter 10: Policies and Procedures Chapter 11: Maintaining Your Business Conclusion Reference