Milady's Standard Esthetics, Fundamentals

Tenth Edition
Author: Joel Gerson
ISBN #: 1428318925
©2009   Publish Date: 09/09/2008
Binding: HB
Pages: 672
Publisher: Milady

Price: $122.95

Description:

Milady's Standard Esthetics Fundamentals, tenth edition is an introductory text for students who are enrolled in an esthetics training course up to 600 hours. The text is designed to deliver a complete overview of all of the information necessary to introduce a newcomer to the world of professional skin care, including human anatomy, chemistry, electricity, skin analysis, conditions and disorders. Learners are given a comprehensive tour of the most well-known, best-used treatment techniques and services requested by clients: facial massage, the use of facial machines, hair removal, advanced topicals and makeup. The material covers the history of and the opportunities in Esthetics, as well as how to create a competent and lasting professional image and effectively communicate for success in the skin care business. The text prepares the learner for management of the skin care business operations and successful retailing of products and services.

Product Benefits:

• All core textbooks for cosmetology, nail technology and esthetics are now aligned so that any information appearing in one book that also appears in another text, now matches.
• The new edition presents information students need for licensure in a cohesive and streamlined manner
• Chapters grouped in five main parts to help locate information faster
• Features "focus on", did you know, and activity boxes to help master key concepts and techniques.
• New chapter on nutrition and its effect on the skin
• Hundreds of new photos that show students step-by-step esthetics procedures

Table of Contents:

Contents:
Part 1: Orientation
1. History and Career Opportunities in Esthetics
2. Your Professional Image
3. Communicating for Success

Part 2: General Sciences
4. Infection Control: Principles and Practice
5. General Anatomy and Physiology
6. Basics of Chemistry
7. Basics of Electricity
8. Basics of Nutrition

Part 3: Skin Sciences
9. Physiology and Histology of the Skin
10. Disorders and Diseases of the Skin
11. Skin Analysis
12. Skin Care Products: Chemistry, Ingredients and Selection

Part 4: Esthetics
13: The Treatment Room
14: Basic Facials
15: Facial Massage
16: Facial Machines
17: Hair Removal
18. Advanced Topics and Treatments
19. The World of Makeup

Part 5: Business Skills
20. Career Planning
21. The Skin Care Business
22. Selling Products and Services

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