Exploring Package Design

First Edition
Author: Chuck Groth
ISBN #: 1401872174
©2006   Publish Date: 12/05/2005
Binding: PB
Pages: 256
Publisher: Cengage Learning

Price: $113.95

Product Benefits:

• An essential text for those interested in learning the fundamental concepts and applications of package design.
• Leads the reader step by step through the process of package design--from identification of audience, conceptualization, and development to high-quality mock-ups--in a style that is clear, organized, and easy to understand.
• A collection of useful package patterns and a revealing history of the field add value to this excellent resource.
• Brings concepts and principles to life through informative case studies and insightful interviews with leading package designers.

Table of Contents:

Chapter One: What is package design?
Chapter Two: Understanding Board Tools and Techniques
Chapter Three: Communicating Across Multiple Surfaces
Chapter Four: Creating Convincing Mock-ups
Chapter Five: Reproducing 'special processes for package mock-ups
Chapter Six: An introduction to patterns
Chapter Seven: Selling your package: The Point of Purchase Display
Chapter Eight: Marketing yourself as a package designer
Chapter Nine:
Conclusion

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