An essential text for those interested in learning the fundamental concepts and applications of package design.
Leads the reader step by step through the process of package design--from identification of audience, conceptualization, and development to high-quality mock-ups--in a style that is clear, organized, and easy to understand.
A collection of useful package patterns and a revealing history of the field add value to this excellent resource.
Brings concepts and principles to life through informative case studies and insightful interviews with leading package designers.
Table of Contents:
Chapter One: What is package design? Chapter Two: Understanding Board Tools and Techniques Chapter Three: Communicating Across Multiple Surfaces Chapter Four: Creating Convincing Mock-ups Chapter Five: Reproducing 'special processes for package mock-ups Chapter Six: An introduction to patterns Chapter Seven: Selling your package: The Point of Purchase Display Chapter Eight: Marketing yourself as a package designer Chapter Nine: Conclusion