Exploring the Elements of Design

Second Edition
Author: Poppy Evans; Mark A. Thomas
ISBN #: 1418038555
©2008   Publish Date: 08/15/2007
Binding: PB
Pages: 288
Publisher: Cengage Learning

Price: $99.95


With the same straightforward approach and dynamic examples that made the first edition so popular, this fully revised second edition of Exploring The Elements of Design again presents the very latest in graphic design concepts side by side with some of the best contemporary design work. Created by two leading designer-educators as a very practical and very visual introduction to the art of graphic design, this richly illustrated full-color book offers clear explanations of the fundamental principles, award-winning examples of professional work, and diagrams that clearly show how these principles operate in successful design solutions. Coverage begins with primary design elements, moves on to the use of color, typography, and imagery, and concludes with an overview of the field of graphic design and related career options. The revised second edition adds new and insightful material on creative thinking, visual problem-solving, and research strategies used to pursue effective design solutions plus Web and New Media applications to reflect the most current media design trends--all designed to prepare readers for success in every aspect of the ever-changing world of graphic design.

Product Benefits:

  • Profiles of contemporary designers and illustrators, with samples from their portfolios, offer personal glimpses into the careers of successful professionals
  • Full-color diagrammatic breakdowns of professional design solutions clearly and visually explain how basic design elements and principles are put to work
  • Clear, concise explanations show how to apply and integrate the design concepts of color theory, drawing, typography, and both 2D and3D design
  • All-new material highlights design principles at work in Web and New Media applications

Table of Contents:

Exploring the Elements of Design, Second Edition
Table of Contents
Chapter 1: Defining the Language of Design
Chapter 2: Design and Typography
Chapter 3: Design and Image
Chapter 4: Design and Color
Chapter 5: Managing Effective Design
Chapter 6: Creativity and Visual Research
Chapter 7: Media for Communication Artists
Chapter 8: Finding a Position in the Design Industry

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