The Graphic Designer's Digital Toolkit

Author: Allan Wood
Edition: 002
Product Type: Book w/Multimedia (CD, DVD or Electronic)
ISBN 13: 9781418011581
ISBN 10: 1418011584
Copyright: 2006

Price: $136.95

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Description:

Being a successful graphic designer today requires more than knowing the essential features of industry-standard software applications. It also requires an understanding of how to integrate these programs into a seamless whole while producing work that conforms to design principles-and client expectations.

This fully revised edition of The Graphic Designer's Digital Toolkit, 2nd Edition provides a comprehensive overview of the "Big 4" digital design programs used in industry today-Adobe Illustrator®, Adobe Photoshop®, Adobe InDesign®, and QuarkXPress. The book examines the essential features of each, then reveals in practical detail skills and technology into effective design for print and Web media.

This project based book features a highly visual introduction to the essential tools and functions of each application from the perspective of the working designer. Readers are then given the opportunity to put what they learn to work by tackling design projects from concept to completion, with assignments drawn from the everyday world of professional graphic designers.

Features:

Extensive projects involve multiple tools and techniques, realistically simulating design work with clients.
An entire chapter-Designing for the Client-covers design elements and principles as they relate to digital work.
Design Tips show how to master design fundamentals with each software application.
Toolkit Tips provide additional insight into the effective use of software tools.
Digital Toolkit Extra and Advanced User features at the end of each chapter offer more challenges and additional projects.
A back-of-book CD features all documents and images needed for the book's projects plus additional assignments for each chapter.

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