Delmar Cengage Learning’s mission is to be the leading provider of skills-based
learning solutions and services for educational institutions, businesses, and
professionals in the career education, health care, and trades and technology
markets. We strive to be a vertically integrated, multi-channel, lifelong
learning solutions provider.
Delmar Cengage Learning created strategic business units for its specific
target markets. Each business unit is made up of editorial, production, and
marketing staff. This integrated approach allows us to better target
professional and educational sales opportunities, provides for rapid
growth, and allows for future acquisitions to be more easily integrated and
expanded more quickly.
We focus on multi-channel growth and look to deliver lifelong learning products
and services to customers at all stages of their careers. We help our customers
as they manage the learning process toward their desired goals-from high school
through career school, community college or university, professional
certification, and continuing education.
Maintain and grow education market share-We pride ourselves on working closely
with our educational customers and authors to ensure that we’re developing
products and services that meet and exceed the needs of today’s students and
instructors. We strive to be first or second in market share for the particular
disciplines we cover.
Drive growth in professional markets-We aspire to offer customers solutions at
all stages of their careers and the professional markets represent growing
opportunities for our business. We have dedicated product and business
development staff, as well as sales and marketing employees, who are focused on
creating and delivering products and services that help professionals learn new
skills, study for professional certification exams, and
obtain continuing education credits.
Selective partnerships, alliances, and acquisitions- A key building block of our
success is our ability to seek out, grow, and build new alliances,
partnerships, and tactical fold-in acquisitions. These activities are not only
a source of incremental revenue, they have also led to new customer
acquisition, new channel creation, and alternative product development.Some of
our notable acquisitions include Bergwall Products, Chilton, NetLearning,
OnWord Press, and
Singular Publishing Group. Organizational effectiveness-Through management
development and coaching programs, in-class and online training opportunities,
tools and surveys, and cross-functional problem solving
teams, we are constantly working to ensure that our organization is running
efficiently and effectively.