E-Commerce and Information Technology in Hospitality and Tourism

Features:

• key words and terms, learning objectives and case studies promote understanding
• discussion of software and hardware needs for e-marketing and e-commerce illustrate practical usage
• concepts presented in a manner that promotes improved customer service and marketing
• the latest resources and Web sites provide opportunities for further exploration
• business-to-business and business-to-consumer marketing and e-commerce models prepare the reader for practical application

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