E-Commerce and Information Technology in Hospitality and Tourism

Print-friendly version of this page


Author: Zongqing Zhou, Ph.D.
Edition: 001
Product Type: Bound Book
ISBN 13: 9780766841406
ISBN 10: 0766841405
Copyright: 2004

Price: $99.95

Request a Review Copy

Features:

  • key words and terms, learning objectives and case studies promote understanding
  • discussion of software and hardware needs for e-marketing and e-commerce illustrate practical usage
  • concepts presented in a manner that promotes improved customer service and marketing
  • the latest resources and Web sites provide opportunities for further exploration
  • business-to-business and business-to-consumer marketing and e-commerce models prepare the reader for practical application

See More Product Details

Shopping Cart Status
You have 0 items in your cart.

Checkout

Contact Us

Contact Delmar Cengage Learning at 1-800-648-7450

Find Your Sales Representative

Supplements

Related Links

Online Companion

To access online companions, please click here.

Organizations

Please see one of our service sites for purchasing and support options.

AnswersPlus Pro

Business, Retail, Government, Libraries and Not for Profit Organization Accounts

AnswersPlus

U.S. Private Sector Colleges and Universities

ServicePlus

Community College, 4-year College, or University Bookstores

SchoolsPlus

K-12 School Purchasing Agents