Description:Here is the definitive book on graphic communications in a thoroughly researched and gloriously designed all-new fourth edition. Get deep inside the concepts and practical applications of traditional and cutting-edge media in the explosive world of contemporary visual art.
Throughout its long and storied history, Graphic Communications Today has been the essential first step for aspiring visual artists. This landmark book presents the full scope of visual communication in all of its rich diversity more clearly and completely than any other book- anywhere.
The fourth edition is written in an engaging style and contains examples of some of the finest visual arts collected from all over the world. What's more it opens windows into the creative world of graphic communication and the lives of those who create it for magazines, newspapers, advertising, animation, branding, television and film, photography, illustration, marketing communications, interactive multimedia, the Web and beyond. |
Features:
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Internationally renowned and celebrated visual communicators share professional experiences, philosophies and aesthetic principles at the start of each chapter
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"Graphics in Action" sections offer a variety of problem/solution exercises and assignments to challenge readers and underscore key points
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Brand new chapters on photography, multimedia and new media guide readers to contemporary, cutting-edge skills
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All-inclusive coverage strikes a balance between visual communication theory, fine art history, and the practical science of graphic design
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Masterful use of full-color allows readers to witness its graphic power first-hand and explore its many nuances
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An interior and cover design from award-winning Pentagram partner Kit Hinrichs showcases the very best in contemporary drawing.
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