Description:Graphic Design Solutions, 2E, now in full color, demystifies the design process by outlining step-by-step procedures readers can apply with confidence to solve their own design or advertising problems. Projects and exercises featured throughout the book are interactive, allowing readers to experience a design element, principle or application. Exercises included are a work out - an informal nudge that fosters a willingness to experiment. Projects develop hand as well as critical and visual thinking skills. New projects include web design, web logos, annual reports, branding and new portfolio projects. This edition also features new samples of works by master and contemporary designers and offers guidance on how to objectively assess and critique designs. |
Features:
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275 full-color illustrations (including works of modern and contemporary master graphic designers and art directors) illustrate creativity, concept diversity, and intelligence
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Projects in nearly every chapter encourage individual experimentation and produce excellent portfolio pieces
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An informative chapter that explains how to put together a winning portfolio and conduct a successful job search.
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An all-new, comprehensive chapter on web design features fresh creative approaches.
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A greatly expanded advertising chapter offers a provocative look at advertising concepts and stratagems, while offering glimpses into concept generation, copywriting, and the design process.
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Foreword by Phillip B. Meggs, noted historian and highly respected critic, who offers his insights and provides useful commentary on this book.
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An entire chapter devoted exclusively to 2-dimensional design, frequently downplayed or omitted despite its being an essential prerequisite to quality graphic designs.
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The "inside scoop" from successful professional designers, writers and art directors that provides insight into creative processes, design processes, how to finds ideas, and the client/designer relationship.
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Full-color samples of works by master and contemporary designers.
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Criteria you can use to establish basic objectives when designing
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Guidelines for assessing and critiquing designs.
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