Description:In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success.
This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications-brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others-while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide. |
Features:
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Effectively communicates the premise that every encounter a viewer has with a brand shapes that viewer's perception of a brand
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Lively case studies and full-color examples from leading branding firms, design studios, and advertising agencies help to illuminate important theories and points
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Examines comprehensive branding programs as well as individual brand applications for efficacy and creativity
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Reveals successful strategies for conceiving ideas, brand constructs, and writing design briefs
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