Description:This classic introduction to high-impact page design is now fully updated for a new generation of designers. Basics of Design: Layout and Typography for Beginners demystifies the design process with straightforward and complete explanations of the fundamental principles that create first-rate visual design. Readers learn essential design terminology and develop their knowledge and skills through visual examples and hands-on activities that reinforce page layout and typography concepts. Side-by-side critiques of before-and-after page layouts help readers understand how to apply design principles to their own efforts and point the way to excellence in design. |
Features:
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Newly updated projects reflect typical design applications and include the creation of reports, business cards, company newsletters, banners, flyers, and more.
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Before-and-after page design comparisons show how to correct design flaws and offer valuable insight into why some type combinations work better than others.
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An easy-to-absorb, get-acquainted-with-design-principles approach helps readers make the important transition to thinking about pages from a designer?s point of view.
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Exercises at the end of each chapter challenge the reader?s growing design knowledge and encourage a deeper understanding of design concepts for those embarking on a study of design.
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