Description:SPA BUSINESS STRATEGIES: A PLAN FOR SUCCESS uses thought-provoking questionnaires, practical examples and targeted worksheets guiding the reader through each facet of business development. It covers important business topics such as the need to develop a clear vision and solid business plan; understanding demographics and identifying their target market; finding the best location or purchasing an existing spa business; planning the physical space or the architecture and design of their spa; purchasing products and equipment; technology and computer systems; developing key marketing tools and strategies; analyzing sales and productivity data; promoting retail and service sales, developing excellent communication and customer service skills, managing customer and employee relations; using financial management tools and compensation strategies that will help them to maintain their business and manage day to day operations at maximum efficiency. |
Features:
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New financial planning information as it relates to the architecture and design of your spa.
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New information relative to assessing the market value of a spa and the feasibility for profit.
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Updated information on the latest spa equipment and technological tools.
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New illustrations and examples of marketing materials that can help you to grow your business.
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Provides relevant spa statistics and analysis of the spa industry.
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Provides an overview of current trends and discusses education that is needed to take the spa industry to the next level as well as includes regulations which are affecting the spa industry.
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Using simple and straightforward language the reader is walked through all aspects of spa business development.
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Interactive approach and worksheets allow the reader to process information in a simple yet meaningful way.
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