Description:Read the Prose. Study the illustrations. And apply what you have learned to design your own pages. It's easy with Basics of Design; Typography and Layout for Beginners! This heavily illustrated, compact guide is ideal for readers with no graphic design or art education background who need to create first-rate visual page designs. Entrepreneurs challenged with designing their own business cards, and administrative assistants suddenly put in charge of producing newsletters and fax cover pages, are just two examples of readers who benefit from the information in this primer. Its uniquely conversational tone - combined with numerous "before" and "after" illustrations- provides everything needed to design pages as effective as those of professional designers. Part One introduces readers to important design principles, as well as how to use color and images to add impact to designs. Part Two concentrates on the basics of typography. Part Three features a number of common design projects of the variety frequently assigned to non-designers (.., company business cards, fax cover letters, graphical and statistical reports, and more). To further aid readers, each project is accompanied by a brief listing of some of the special considerations involved in that type of visual page design. The final chapter of the book lists useful design books and resources for readers interested in advancing their typography and layout skills. |
Features:
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the compact, heavily illustrated format enables readers to flip through the book and quickly absorb useful information about basic design principles without being bogged down by dense prose or excessively technical jargon
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numerous before and after illustrations show the reader how to use key graphic design principles, color, images and typography to improve their own page designs
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projects featured in the book are typical of projects a non-designer might be asked to create (such as reports, charts, business cards, company newsletters, name cards, banners, flyers, the office fax cover letter, classroom handouts, and more)
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straightforward, easy-to-digest design guidelines are supplemented with concrete examples of how the use of color, images, type and layout can help to convey a stronger message
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concise explanations of basic typography terms, enhanced by visual examples, offer insight as to why some type combinations work visually well together while others do not
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a uniquely clear, conversational tone invites readers of all ages- including those with no graphic design or art education background whatsoever- to read the prose, study the illustrations, and immediately apply what they have learned to their own pages
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chapter-end summaries, plus special design considerations for each project, enable readers to hone in on and remember important principles as they design their own visual pages
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