Description:In this exciting, full-color book, Stephen Pite creates a collaborative forum aimed at engaging readers in digital design while offering a point of entry into a process in which innovation and communication are being continually refined. Central to the book is a series of progressively challenging projects, ranging from traditional print to sophisticated websites, interactive CD-ROMs and multimedia, and 3-D motion graphics. Heavily illustrated with compelling work by students enrolled in Graphic Design programs across the U.S., The Digital Designer takes readers step-by-step through the design process with unprecedented attention to developing and refining the design concept, as well as the execution strategy. Narrative solicited directly from Graphic Design instructors accompanies illustrations of high-quality student work, helping to explain and reinforce important digital design principles and methods. The result is a book that empowers 21st century Graphic Designers, enabling them to work effectively across a wide range of fully digital and exponentially expansive media as they promote goods and services and build links between present and future. |
Features:
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Each project introduces a "design problem," and then leads the reader through the process of designing a solution through conceptualization, research, development of the design strategy and production.
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Emphasis is on design research and design strategies, equipping readers with the knowledge needed to proceed self-critically through each step of the design process.
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Projects range from business cards and letterhead to software packaging and high-tech information kiosks, exposing readers to the entire portfolio of skills required of today's digital designers.
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Best practices reveal solutions to digital design challenges that truly work and are endorsed by Graphic Design instructors at reading colleges and universities across the country.
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Helpful advice and guidance for each project is provided with maximum flexibility, allowing instructors and others using the book to approach projects in their own, distinct ways.
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A Division of the content into nine sections that mirror Graphic Design sub-disciplines makes it easy to integrate all or portions of the book into any education or professional training program.
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