Milady's Standard Cosmetology

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Author: Milady
Edition: 001
Product Type: Bound Book
ISBN 13: 9781562538798
ISBN 10: 1562538799
Copyright: 2004

Price: $140.95

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Milady's Standard Textbook of Cosmetology has led the way in cosmetology education for 80 years by changing to meet the evolving needs of students and the market. With this new edition, the changes are dramatic. The fresh new text layout, completely new and reorganized chapters, and all new photography and illustrations provide the open, easy-to-follow format that students need with the reliability that is the hallmark of Milady. By changing to meet the needs of today's students and educators, the Standard remains the number-one choice for cosmetology programs throughout the United States, Canada, and the world.

The new Standard is organized into six parts containing 26 chapters, each written by an industry expert in the field, creating an immediate connection to the professional world. New chapters and content were decided upon after extensive research in the form of 600 surveys, two focus groups, and 36 in-depth reviews. With that as a starting point, Milady recruited 20 of the top experts in the field to contribute to the text, followed by a reworking of their material by a professional writer to ensure a uniform reading level throughout. Another three dozen reviewers were enlisted to evaluate the material, ensuring the accuracy and comprehensiveness of the content. The result is the most reliable cosmetology textbook available, one that covers all essential information in a contemporary, easy-to-use manner.


  • A uniform reading level and style throughout
  • Multicultural perspective
  • Easy-to-understand and follow technical demonstrations for key procedures
  • Professional Profiles from across our industry to reinforce diversity and job opportunities
  • Focus on?? boxes target goal-setting, sharpening personal and technical skills, retailing, ticket upgrading, client consultation, and communication to emphasize important areas
  • Caution Boxes, ?Did you Know? and ?Here?s a Tip? are listed throughout the text to call special attention to important issues
  • Key Terms and Activities help reinforce education and retention
  • An extensive array of Faculty and Student Supplement options help customize your curriculum and learning styles
  • Technology solutions and options enhance the overall learning experience and engage students more completely

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