|
|
Online Companion: Successful Restaurant Management, From Vision to Execution
Profit & Loss Statement
Figure
5-1
Profit and Loss Statement
The most commonly used financial statement a restaurant owner is concerned with
is known as the profit and loss statement (P&L) or income statement, shown in
Figure 5-1. The first part of the P&L shows the sales categories where revenue
is generated, such as by sales of food, beer, wine, liquor, soft beverages,
catering, retail sales, and any other forms of income that the owner would want
to isolate for analysis. The second part of the P&L shows the expenses associated
with generating the revenue, including inventories, rent, utilities, payroll,
and other variable and fixed costs associated with operating the business. The
difference between revenue and expenses produces either a pre-tax profit or
a loss for the business.
The sale of food and beverages
and possibly other items such as retail products generates revenue. The breakdown
of these sales categories of the operation's P&L is determined by how much information
an owner wants or needs for analysis. Soft beverage sales are often lumped into
food sales by assigning soft beverage as a subcategory of food and then analyzing
it as a part of food cost.
Cost of Sales or Cost
of Goods Sold (COGS)
The cost of goods sold (COGS) is the restaurant's cost for the food and beverage
inventories purchased to generate the sales. It is important to calculate the
percentage of COGS as well as the dollars spent because it gives the owner or
manager data to properly analyze these costs and locate potential problems or
areas to improve. The percentage of COGS is calculated by dividing the cost
by the sales generated in a specific category such as food, wine or beer. In
the following example food cost is being calculated.
[(Beginning
inventory ($Value) + Purchases)-Ending inventory ($ Value)]/Sales = %
of cost
[($5,000+$3,000) - $4,000]/$11,500 = 34.78%
Food cost is 34.78%.
Gross Profit
The gross profit is calculated by subtracting the COGS from the revenue.
Expenses
Expenses associated with operating a restaurant are many. The P&L breaks these
expenses into categories for easy analysis:
- Labor
Labor includes direct management and hourly payroll expenses, but does
not include associated costs such as benefits, FICA (otherwise known
as social security, and instituted by the Federal Insurance Contribution
Act), workers' compensation, unemployment insurance, and other insurances
where applicable by law. These expenses will be entered as separate
line items.
- Operational
Expenses
Operational expenses are the daily expenses incurred in operating a
restaurant. They include items such as linen, paper products, china,
silverware, glassware, and office and computer supplies.
- Occupancy
Occupancy includes rent or mortgage, property taxes, water and sewer
taxes, insurance, utilities, and repairs. These items are all included
in occupancy costs, because in analyzing the viability of a site, an
owner must consider all associated costs with that site. Although the
rent might be reasonable, the combined expenses might put the site out
of financial reach. Other expenses that might have to be calculated
here are percentage rent and common area maintenance (very common in
mall or strip mall settings).
- Indirect Expenses
These expenses are usually associated with other expenses that have
been incurred. These expenses include associated payroll expenses, employee
benefits and credit card discount rates.1
- Management Labor
and Bonus
Management is normally paid by salary and adjusting the schedule to
save labor costs on the bottom line. Control of this cost is determined
annually, so it is separated from hourly labor. Some operations pay
a bonus based on performance of the restaurant and possibly goals set
by management.
- Loan and Lease
Payments
Loan and lease payments are made to banks or leasing companies. By understanding
the P&L and balance sheets, an owner can make an informed decision about
the amount of debt the restaurant can assume. Only the interest on the
loans is tax deductible.
1Credit
card companies make a portion of their income by the merchant paying a
"user" fee for accepting a particular card. The fee paid by the merchant
is known as the discount rate. It is a variable expense dependent on the
types of cards used and the amount of sales that are paid by credit card.
|