Exploring Package Design

Features:

• An essential text for those interested in learning the fundamental concepts and applications of package design.
• Leads the reader step by step through the process of package design--from identification of audience, conceptualization, and development to high-quality mock-ups--in a style that is clear, organized, and easy to understand.
• A collection of useful package patterns and a revealing history of the field add value to this excellent resource.
• Brings concepts and principles to life through informative case studies and insightful interviews with leading package designers.

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