Exploring Package Design

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Author: Chuck Groth
Edition: 001
Product Type: Bound Book
ISBN 13: 9781401872175
ISBN 10: 1401872174
Copyright: 2006

Price: $113.95

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Description:

Exploring Package Design examines in rich detail the complete process for creating high-impact packaging-from identifying a target audience and developing package forms to creating effective mock-ups and facilitating the production process. Throughout, concepts and principles are illustrated with dynamic case studies and behind-the-scenes commentary from package design professionals.

Features:

  • An essential text for those interested in learning the fundamental concepts and applications of package design.
  • Leads the reader step by step through the process of package design--from identification of audience, conceptualization, and development to high-quality mock-ups--in a style that is clear, organized, and easy to understand.
  • A collection of useful package patterns and a revealing history of the field add value to this excellent resource.
  • Brings concepts and principles to life through informative case studies and insightful interviews with leading package designers.

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