Description:Exploring Package Design examines in rich detail the complete process for creating high-impact packaging-from identifying a target audience and developing package forms to creating effective mock-ups and facilitating the production process. Throughout, concepts and principles are illustrated with dynamic case studies and behind-the-scenes commentary from package design professionals. |
Features:
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An essential text for those interested in learning the fundamental concepts and applications of package design.
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Leads the reader step by step through the process of package design?from identification of audience, conceptualization, and development to high-quality mock-ups?in a style that is clear, organized, and easy to understand.
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A collection of useful package patterns and a revealing history of the field add value to this excellent resource.
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Brings concepts and principles to life through informative case studies and insightful interviews with leading package designers.
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