Managing Automotive Businesses, Strategic Planning, Personnel and Finances

Features:

• fosters a thorough understanding of strategic planning from the owner's perspective to the service manager's level in the establishment of a productive service facility
• information on the recruitment and retention of employees and the establishment of rules and performance measures gives readers valuable insight into the "real world" of the automobile business
• the analysis of financial statements exposes readers to the basic activities and duties that are typical of an automotive service manager's position

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